BP Website Analysis

The BP oil spill is an even that took place when the Dip Horizon Rig was drilling an oil well in the Macondo. This well was to be plugged with cent and later on become a production well.  However, the well exploded while the surge of the gas that reached the surface of the well ignited (BBC News, 2010).  BP’s Gulf of Mexico Restoration websites uses three strategies to help repair the company’s reputation:  words, photos, and commitment to research

Use of words in responding to the oil spill event

In communication, it is important to know why and what message is being communicated. The company can come up with objectives of communication. For instance, BP aims at restoring its reputation after the damage that was caused by the deep Horizon event.  The oil spill caused economic damage to the seafood. Oyesterman Terrance Shelley had his processing plant crippled after the spill. He could no longer supply sea food to New Orleans restaurants.  In June 2010, 40 percent of the gulf waters were shut to commercial recreational fishing since the sea food was not safe.  This led to BP coming up with a strategy to let people know that the sea food was safe after the clean up. This was to inform the people who were affected that they could revive their businesses and BP cared for everyone that were affected (BP, n.d). BP’s restoring the environment section states that BP had the goal of returning the environment to its best condition. This is the condition that the environment would be if the vent of oil spill did not happen.  Section on restoring the economy states that BP was focused on paying the legitimate claims that came as a result of the spill as well as supporting the tourism and seafood industry. The section on the section on community development of the gulf people aims at strengthening relationships and ensuring that people are supported in issues concerning health and health. Since most people in the Gulf were affected by the oil spill event, the communication strategy would help rebuild reputation of BP. People would view BP as responsible and willing to help. The company was accountable and was willing to rectify the damages caused.

Use of photos to communicate the message

BP engaged in collaborations with other parties to ensure that they communicated the right message.  The company had its website on restoration, collaborated with BBC news and National Oceanic and Atmospheric Administration to ensure the message was communicated. Johnson, Calkins and Fisk (2012), state that the oyster market was destroyed.  The quality of oysters and the market of Louisiana were destroyed. In the community development in the Gulf States of the Gulf restoration website, BP uses a photo of people gathered together and musicians performing.  In the seafood industry recovery section, BP uses a photo of a woman selling sea food in a Louisiana market. The company shows that the sea food is safe and fresh and people would now continue with the businesses.  On restoring the environment section, BP uses a photo of the sea that is clean. The company collaborates with states and federal trustees through Natural Resource Damage Assessment to ensure environment is safe for people and animal. The use photos help the community view BP positively since the photos have a positive message.  Involving the community and displaying the message of fresh seafood indicate that BP cares about people even after the explosion.

Commitment in improving research and engineering practices

BP together with the United States Food and Administration, Environmental Protection Agency and other federal regulators engaged in research to assure people that the seafood was safe. On the supporting long-term research section on the Gulf of Mexico Restoration website, BP indicates that it has committed $ 500 million for research (BP, n.d).  Under investigations and legal proceedings section, BP has engaged in in-depth investigation together with other technical and specialists concerning the incidence of explosion. The company also aims at preventing future accidents and ensuring safety of deep water drilling. The company has used strategies to ensure safety in future and improving technical skills in drilling wells. With this form of research and investigation, it would be easier to correct mistakes. This makes the community of people to view BP positively because the company takes responsibility for its mistakes. The company also works towards correcting the mistakes in future. This helps rebuild the reputation and ensure effective relationships with other in the surrounding environment.

In conclusion, the gulf of Mexico RESTORATION Website uses three communication strategies; words, photos and commitment to research in order to build its reputation. The strategies aim at creating a positive image by convincing people that the Company cares about them. in these strategies, the use of words are powerful than the others, because BP clarify issues and give detailed information about the Deep Horizon Spill. The company uses words to explain the way the event took place as well the measures of controlling the situation.

 

References

BBC News (2010). What do we know about the Deepwater Horizon Disaster. Retrieved July 4,

2014 from http://www.bbc.co.uk/news/10370479

BP (n.d). Gulf of Mexico Restoration. Retrieved July 4, 2014 from

http://www.bp.com/en/global/corporate/gulf-of-mexico-restoration.html

Johnson A., Calkins L., & Fisk M. (2012). Bp Spill Victims Face Economic Fallout Two Years

Later. Retrieved July 4, 2014 from http://www.bloomberg.com/news/2012-02-23/bp-oil-spill-haunts-gulf-business-owners-almost-two-years-after-disaster.html