[Get Answer] Describe the purpose of the paper and provide an overview

Describe the purpose of the paper and provide an overview
 Describe the product or service
Research Method
 Describe the research you conducted, the steps you took
 What sites did you visit? What key words did you use?
Competitive Analysis
 What competitive trends exist? Are they opportunities or threats?
 List the key competitors for this product offering
 Would you be a market leader, challenger, follower or nicher in this market?
 Consider what you might need to do to be distinctive
Regulatory Environment
 What are the international, national, provincial and local laws that might impact marketing this product? Are these potential threats or opportunities?
 Are their political threats or opportunities?
 Are there any future considerations that might come to pass?

Economic Analysis
 What economic trends exist? Are they opportunities or threats?
 What is the economic outlook for your geographic market? Be sure to use up to date statistics and quality references.
 Depending on your product, you may need to consider:
o Income and disposable income
o Elasticity of demand
o International trade and macroeconomic forces
o Interest rates
Socialand Demographic Environment
 What are the demographic trends of your market that will impact marketing your product? Threat or opportunity?
 What lifestyle trends?
 Culture?
 Education?
 Style and trends?

Natural and Technological Environment
 What natural environmental impact might there be on your raw material supply?
 What environmental factors might impact you in the future?
 How will current and future technology affect this product and marketing of it?
Conclusion
 Do you recommend marketing this product?
 Sum up key opportunities and threats.

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